Key Takeaways

• – The rooftop party at Web3Connect blended nightlife with innovation, uniting builders, KOLs, and crypto enthusiasts in Ho Chi Minh City.
• – XT.com and Atok Labs showcased immersive demos—from staking simulations to mobile ad rewards—bridging online utility with offline engagement.
• – Conversations highlighted local challenges in DeFi adoption, compliance needs, and creative incentive models tailored for Vietnam’s Web3 scene.
• – The event laid groundwork for long-term partnerships, regional training initiatives, and recurring community-driven activations across the country.

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Under the starlit sky of Ho Chi Minh City, an unforgettable convergence of innovation and community unfolded on May 16, 2025. XT.com—one of the world’s fastest-growing digital asset exchanges—and Atok Labs—the pioneer of Web3-driven mobile advertising—joined forces to host an electrifying rooftop party that drew a packed crowd of builders, influencers, developers, investors, and crypto enthusiasts. The event served as a dynamic forum for exploring how Vietnam’s burgeoning crypto ecosystem can harness global Web3 trends through localized education, compliance-minded innovation, and creative incentive models.

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Table of Contents

A Night of Energy, Networking, and Immersive Experiences

Strengthening the Ecosystem: Brand Philosophy & User Value

Looking Ahead: Catalyzing Vietnam’s Web3 Future

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A Night of Energy, Networking, and Immersive Experiences

As night descended on downtown Ho Chi Minh City, the rooftop venue came alive with pulsing lights, live DJ sets, and panoramic views extending across the city skyline. Attendees were greeted with complimentary XT.com and Atok–branded merch. A live band followed the DJ, delivering an eclectic mix of electronic and indie tracks that kept energy levels high well past sunset.

Guests mingled freely across lounge areas, rooftop terraces, and the newly created “Experience Zone,” which showcased interactive demos of staking simulations, liquidity-mining tutorials, and AIoT-powered mobile ad experiences. Each station encouraged hands-on participation, reinforcing XT.com’s “user-centric, long-term vision” and Atok’s “Time Is Value” ethos. In this vibrant setting, conversations flowed seamlessly from technical deep dives to partnership opportunities, underscoring the event’s core purpose: to ignite new momentum in Vietnam’s Web3 collaboration.

Bridging Global Trends with Local Opportunities

The rooftop gathering at Web3Connect naturally evolved into a hotspot for high-level conversations around the future of crypto in Vietnam. Across terrace lounges and demo stations, topics flowed organically—from onboarding strategies and compliance trends to NFTs and incentive models—showcasing how local builders are engaging with global narratives.

User Onboarding to DeFi

Guests discussed challenges Vietnamese newcomers face—like language barriers, UX friction, and low awareness. Many agreed that the way forward includes:

• Producing more Vietnamese-language video tutorials and grassroots study groups.
• Making wallets more intuitive with one-click mobile onboarding.
• Partnering with local universities and dev communities to boost DeFi literacy.

Compliance-Driven Innovation

Amid shifting regulations in Vietnam, attendees exchanged insights on how platforms like XT.com could stay adaptive. Popular ideas included:

• Establishing early dialogue with regulators.
• Rolling out on-chain KYC/AML mechanisms that protect privacy.
• Designing agile governance models that evolve with policy updates.

NFTs in Gaming and Music

NFT use cases sparked interest throughout the night. Some standout examples that circulated:

• In-game NFTs that unlock exclusive content and enable secondary-market trading.
• Music NFTs offering fans ownership of limited-edition tracks and sharing in royalty flows via smart contracts.

Creative Incentive Models

Builders and marketers talked shop on ways to better engage communities using gamification. Favorite approaches included:

• Tokenized social quests, translation tasks, and on-chain bounties.
• QR-based scavenger hunts, blending offline fun with digital rewards.

Cross-Chain Mobile Ad Strategies

With Atok’s AIoT platform on display, many conversations zeroed in on how tokenized ad incentives could power better engagement:

• Real-time user targeting using on-chain behavioral data.
• Reward-based formats where ad views = token payouts.
• Campaigns that combine geolocation, smart wallets, and NFTs for hybrid brand experiences.

Future of Cross-Chain Marketing

With Atok’s AIoT advertising platform as a case study, speakers discussed how cross-chain ad campaigns can leverage big-data analytics to target specific user segments, measure engagement in real time, and optimize ROI by issuing token incentives for ad views, clicks, and completed actions.

By weaving together these topics, the hybrid format not only illuminated global Web3 trends but also drilled into the nuances of bringing them to life in Vietnam’s fast-evolving market.

Charting KOL Collaboration Models

A centerpiece of the rooftop roundtable was a deep dive into KOL partnership strategies. Vietnam’s crypto influencers wield significant sway over community sentiment, and both XT.com and Atok shared best practices:

Co-hosted Livestreams

Pairing KOLs with platform representatives to host interactive livestreams on YouTube, TikTok, and local channels, blending market insights with product demos and live Q&A.

Gamified Community Tasks

Encouraging KOLs to launch micro-campaigns—translation challenges, social-media quizzes, and mini-trading competitions—where participants earn token rewards and NFT badges.

AIoT-Powered Mobile Ads

Atok demonstrated how its platform integrates on-chain rewards directly into mobile ad experiences. Users who view an ad for a partner project can claim token incentives via a mobile wallet, bridging offline engagement with on-chain utility.

Localized Research Reports

XT.com outlined its approach to co-creating Vietnamese-language market reports with KOLs, combining on-the-ground sentiment analysis with global data to produce formats that resonate with local audiences.

Offline Community Activations

From meetups and hackathons to merch pop-ups and demo shows, both organizations underscored the importance of face-to-face interactions to deepen user trust and cement brand stickiness.

Attendees in the roundtable expressed enthusiasm for these models, agreeing that a mix of online and offline tactics—backed by robust token economics—will be critical to sustaining engagement and driving mass adoption in Vietnam.

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Strengthening the Ecosystem: Brand Philosophy & User Value

Throughout the night, XT.com’s “user-centric, long-term vision” resonated across every interaction, activity, and immersive touchpoint. Though there were no formal speakers or presentations, the event blended entertainment and grassroots learning in a way that reflected XT.com‘s core values:

Empowerment Through Experience

From hands-on demos to spontaneous conversations, attendees explored DeFi concepts, NFT utilities, and mobile ad innovations—gaining practical insights in a relaxed, engaging setting.

Secure Innovation

Interactive showcases of wallet security features, on-chain identity flows, and real-time token rewards illustrated XT.com’s commitment to creating a safe, transparent trading environment.

Community-First Mindset

Free limited-edition merch, and token-claim activities encouraged participation and signaled that XT.com sees its users not just as traders, but as collaborative stakeholders in its ecosystem.

Long-Term Partnership Focus

The event sparked new connections among local developers, influencers, and ecosystem partners—laying the groundwork for continued cooperation across Vietnam’s fast-growing Web3 scene.

By weaving these principles into every aspect of the party—from the hybrid panels to the NFT giveaways—XT.com demonstrated how a brand can simultaneously entertain, educate, and empower.

Spotlight on Atok: Pioneering “Time Is Value” in Mobile Advertising

Atok Labs Pte. Ltd., headquartered in Singapore, has rapidly gained recognition as the first Web3-native mobile advertising and digital marketing platform. Its core innovation lies in the “Time Is Value” mechanism, which issues on-chain token rewards for user activities:

Ad Views & Clicks

Users earn $ATOK tokens simply by viewing or interacting with in-app advertisements, transforming passive ad consumption into an active, value-earning experience.

Daily Check-Ins & Micro-Tasks

Beyond ads, Atok incentivizes daily engagement—such as app check-ins, short surveys, and mini-quizzes—with token payouts.

Mobile Fitness Achievements

Through AIoT integration, Atok tracks real-world fitness metrics (steps, workouts) and rewards users for meeting activity milestones, blurring the line between physical well-being and digital incentive systems.

Atok’s native BEP-20 token, $ATOK, serves multiple functions: cross-platform reward redemption, travel discounts via partner integrations, and NFT purchases within Atok’s ecosystem. A recent strategic partnership with Bitget Wallet has further enhanced cross-chain transaction speed and security, enabling seamless token transfers across BNB Chain, Ethereum, and other major networks.

By showcasing these capabilities at the rooftop party, Atok illustrated how mobile advertising can evolve beyond banner ads and pay-per-click models—creating a truly symbiotic relationship where both end users and advertisers directly benefit from every second spent engaging with content. To learn more, visit the Atok official page: https://x.com/Atok_App.

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Looking Ahead: Catalyzing Vietnam’s Web3 Future

The success of the XT & Atok Vietnam Party extends far beyond a single rooftop gathering. The event’s blend of entertainment, education, and hands-on demos has:

• Sparked concrete plans for localized training programs in partnership with Vietnamese universities and developer communities.
• Generated momentum for joint research reports—in Vietnamese and English—to track user adoption metrics and market sentiment.
• Laid the foundation for quarterly hybrid events, rotating between Ho Chi Minh City, Hanoi, and Da Nang, to sustain engagement and deepen local impact.

As Vietnam continues to emerge as a powerhouse in blockchain innovation—driven by a tech-savvy youth demographic and supportive regulatory initiatives—collaborations like XT.com and Atok’s rooftop party will play a pivotal role in shaping the country’s Web3 narrative.

Together, we are not merely celebrating past achievements; we are igniting the spark that will power Vietnam’s decentralized future. Stay tuned for upcoming workshops, hackathons, and community-driven campaigns that will carry forward the spirit of this landmark event.

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FAQs

Was this an official XT.com product launch or announcement event?

No. This was a side event held during Web3Connect, designed as a community party focused on networking, showcasing, and grassroots engagement.

Who attended the event?

Attendees included local developers, crypto KOLs, DeFi users, NFT collectors, marketers, and builders from Vietnam’s Web3 ecosystem.

How does Atok’s “Time Is Value” model work?

Users earn $ATOK tokens by engaging with in-app ads, completing tasks, and even meeting fitness goals—turning attention and activity into on-chain value.

Are there plans for follow-up events?

Yes. XT.com plans to hold quarterly activations in major Vietnamese cities such as Hanoi and Da Nang, including workshops, hackathons, and pop-ups.

How can I get involved or stay updated?

Follow @xtexchange and @Atok_App on X / Twitter for updates on future community events.

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Quick Links:

• – A Half-Million Reasons to Trade: Your Complete Guide to the $500,000 MNT × XT Carnival
• – May Economic Calendar for Crypto Traders
• – 3 Defining Crypto Narratives for 2025: Layer-2, RWAs & DePINs Explained

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About XT.COM

Founded in 2018, XT.COM now serves nearly 7.8 million registered users, over 1,000,000+ monthly active users and 40+ million users in the ecosystem. Our comprehensive trading platform supports 800+ high-quality tokens and 1000+ trading pairs. XT.COM crypto exchange supports a rich variety of trading, such as spot trading, margin trading, and futures trading together with an aggregated NFT marketplace. Our platform strives to cater to our large user base by providing a secure, trusted and intuitive trading experience.