Rumble Launches Integrated Crypto Wallet to Let Viewers Tip Creators Directly
- Rumble launched a non custodial crypto wallet that lets users tip creators directly inside the video platform.
- The wallet supports Bitcoin USDT and Tether Gold while removing banks and payment processors from creator payments.
- Rumble stock rose after the launch as the company deepened its crypto strategy and expanded its Bitcoin treasury holdings.
Video platform Rumble has launched a crypto wallet in partnership with USDT issuer Tether, expanding its digital asset strategy. The announcement places creator payments at the center of Rumble’s latest platform update while also drawing attention from investors.
The company confirmed the release of the Rumble Wallet, a non-custodial crypto wallet built directly into its video platform. The wallet allows users to tip creators using digital assets without leaving the site. At launch, the wallet supports Bitcoin, USDT, and Tether Gold, also known as XAUt.
This integration changes how creators receive support on the platform. Rumble stated that embedded crypto payments reduce reliance on traditional intermediaries. As a result, creators and users avoid ad networks, banks, and payment processors during transactions.
Wallet Built on Tether’s Development Toolkit
The Rumble Wallet operates on the Tether Wallet Development Kit, known as WDK. This marks the first public deployment using the toolkit. The WDK allows platforms to launch wallets without depending on centralized custodians. Therefore, users retain direct control over their digital assets.
Rumble and Tether had previously signaled plans for the wallet last year. The companies initially targeted a third quarter 2025 launch. However, the rollout did not occur at that time. This launch now fulfills those earlier plans with a broader feature set.
The wallet design focuses on direct integration rather than external plugins. Consequently, tipping and payments happen inside the Rumble ecosystem. This approach aligns with the company’s effort to keep creators and audiences engaged on one platform.
MoonPay Supports Fiat and Crypto Movement
MoonPay plays a key operational role in the wallet’s functionality. The platform powers all crypto on-ramp and off-ramp services for Rumble Wallet users. As a result, users can convert between crypto and traditional payment methods.
Supported payment options include credit cards, Apple Pay, PayPal, and Venmo.
This setup allows users to move funds easily between digital assets and fiat currencies. Therefore, the wallet targets both crypto-native users and newcomers.
The integration aims to simplify access while keeping custody decentralized. Rumble positions this balance as essential for wider adoption among its global user base.
Stock Reaction and Bitcoin Holdings
Rumble’s stock moved higher following the wallet announcement. Trading data shows the stock trading near $7. This reflects an increase of nearly 4% from the previous close of $6.72. The stock has also gained more than 5% year to date.
The wallet launch adds to Rumble’s existing exposure to digital assets. The company already holds Bitcoin as part of its corporate treasury.
Rumble adopted this strategy last year with the purchase of 188 Bitcoin for $17 million. Since then, Rumble increased its holdings to 211 Bitcoin. Data from BitcoinTreasuries ranks the company as the 85th largest public Bitcoin treasury holder. This position places Rumble among a growing group of firms holding Bitcoin on their balance sheets.
Tether’s Broader Relationship With Rumble
Tether maintains a significant financial connection to Rumble beyond the wallet partnership. The stablecoin issuer invested $775 million in the company last year. It later expanded its position through additional Class A share purchases.
Tether also ranks among the largest corporate Bitcoin holders globally. This shared exposure strengthens the alignment between both companies. As a result, the wallet launch reflects a deeper strategic relationship rather than a single product release.
The introduction of the Rumble Wallet signals a shift in how video platforms approach creator monetization. It also reinforces Rumble’s position within the digital asset space. The company continues to combine media, payments, and crypto infrastructure into its core platform.
