• Bitcoin community buzzes as McDonald’s McRib returns, sparking playful optimism among investors.
• Historical trend shows Bitcoin rallies often coincided with previous McRib menu appearances.
• Despite experts calling it coincidental, market sentiment and hype continue to influence Bitcoin.

The Bitcoin community is buzzing once again, but this time it has nothing to do with economic data releases, ETF approval, or regulatory announcements. It has to do with something that’s much more surprising than that, the McRib sandwich that McDonald’s has brought back to its menu.

As reported in a viral post by Bitcoin Archive, there seems to be an unusual correlation between Bitcoin rallies and the return of the McRib sandwich.

The post, in collaboration with data analytics firm Gemini, brings to light an interesting trend that has managed to intrigue those who have followed the crypto space over the past year. Every time the McRib has made an appearance on McDonald’s menu since 2017, sightings are immediately followed by massive rallies in the price of Bitcoin.

In November 2017, during the return of the McRib to McDonald’s menu offerings, the price of Bitcoin soared by over 1,000%.

A few years later, in December 2020, the sandwich made an appearance again – just before Bitcoin rallied more than 200% to reach an all-time high of $69,000 in 2021. The trend continued in 2024 as the McRib made an appearance again during the breakout to a brand new all-time high above $126,000.

But with the McRib making its comeback in 2025, there is renewed hope within the Bitcoin community. Several posts are making the rounds on social media platforms, with Bitcoin Archive jokingly commenting on the trend with the post, “McRib is making its return today. Bitcoin to the moon?”

Also Read | Bitcoin Price Prediction 2025: Will BTC Fall to $92,000 or Surge to $125,000?

Bitcoin Investors Hope for New Rally

Though experts warn that this correlation between McRib and Bitcoin is purely coincidental, this event has continued to stir claims that cryptocurrency has been acting on mere sentiment. BTC has continued to be driven by more than data; rather, it has been triggered by stories, hype, and the culture surrounding cryptocurrency.

As of the current market analysis, the price of BTC is seen to be approximately $104,356, with all eyes set to see if this ‘McRib indicator’ will lead to the next trend in the market. Whether coincidence or correlation, one fact is clear: in the world of BTC trading, anything can spark the next trend.

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