• BNB Chain appointed Nina Rong as Executive Director of Growth as it confronts a rising discovery gap in the crypto sector.
• Her role centers on ecosystem expansion, developer onboarding, and strengthening global reach.
• BNB Chain highlights scale advantages with 695 million unique addresses, 2 million daily users, and major throughput gains from years of upgrades.

BNB Chain confirmed a major leadership addition this week, naming Nina Rong as the new Executive Director of Growth. Her appointment comes at a moment when strong infrastructure alone is no longer enough to drive usage across the wider crypto economy.

Rong enters the role after spending several years in the industry, including work on a prominent Ethereum scaling project that expanded during a period when network congestion sent transaction costs into the thousands of dollars.

She comes aboard with BNB Chain in a landscape that is much different in the crypto space. There will be over 150 L2 blockchains, plus new L1 chains with faster speeds by late 2025, but there will be little activity despite this advancement.

A challenge mentioned in the industry by Rong is that most new environments introduced in the past two years failed to draw developers and users, with only a small portion of assets being used on-chain.

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Scale, Throughput, and User Access Define BNB Chain’s Pitch

According to Rong, a large advantage of BNB Chain is in discovery because of its scale. It has a total of over 695 million distinctive addresses and over 2 million active users daily, giving it a means of distribution with few peers in the industry.

The project’s emphasis is on the technological advancements made within six years on the BNB Chain.

During these six years, the project finished 619 proposals for BEP and 20 hard forks, achieving reduced latency, a 40x increase in overall transactions per second, and a cost 300 times lower than what it used to be.

Developer Programs Take Center Stage in Growth Strategy

First, Rong will create new support initiatives for budding builders, worldwide developers, and teams seeking rapid access to the large user base on the BNB Chain network.

Second, she will increase the available resources within the BNB Chain Foundation and enhance the hiring process for projects within the ecosystem.

Those were the words she communicated to teams and job hunters in attendance. As a new level of competition awaits the growth of BNB Chain, expect the network to concentrate on scale, infrastructure improvement, and a fresh start in project discovery.

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