
ODDO BHF, a 175-year-old French bank managing over €150 billion in assets, has entered the crypto market. The institution has launched a euro-backed stablecoin named EUROD. This move marks a shift as more traditional banks explore regulated digital assets. EUROD is designed to provide a stable, low-volatility digital version of the euro.
The launch aims to serve both retail and institutional users. It also follows the European Union’s new MiCA regulation, ensuring compliance with digital asset rules. The MiCA rules came into effect in December 2024. This development strengthens the bank’s presence in emerging digital finance channels.
EUROD will be listed on Madrid-based crypto exchange Bit2Me. The site is supported by large players, such as telecom industry Telefonica, and banks like BBVA and Unicaja. Bit2Me is also among the main crypto exchanges in Spanish-speaking countries. It already received a funding round of €30 million at the beginning of this year, organized by Tether.
The listing connects traditional banking with the digital economy. Bit2Me’s involvement adds institutional credibility to the new stablecoin. It also helps ensure that EUROD is available through a regulated and secure exchange platform.
EUROD is built to support secure and transparent transactions. It addresses the growing demand for euro-pegged stablecoins in Europe. The token’s structure aligns with MiCA standards, which are becoming the norm for digital assets in the EU.
The stablecoin offers a compliant alternative to dollar-based tokens. It combines the benefits of fiat currency with blockchain functionality. EUROD is also designed to help facilitate cross-border payments and digital trading. This may attract both individual investors and institutions looking for stability.
ODDO BHF is not the first European bank to explore euro-backed stablecoins. Société Générale-FORGE previously issued EURCV, another regulated digital euro. Most recently, 9 European banks joined hands to create a MiCA-compliant stablecoin. The participants were ING, CaixaBank, and DekaBank.
These trends indicate that regulated digital currencies are picking up in Europe. Blockchain is slowly being adopted as a possible financial infrastructure by traditional banks. EUROD adds a new option in a growing market of euro-pegged tokens.
With the launch, ODDO BHF expands its role beyond traditional banking. Bit2Me also strengthens its position as a gateway for secure, euro-backed digital assets. EUROD’s entry could influence how Europe approaches future digital payment systems.