• Thumzup Media buys 7.5 million DOGE for $2 million to grow its crypto treasury.
• The company plans to run 3500 DOGE mining rigs by the end of the year through the DogeHash acquisition.
• Crypto experts from DogeOS join Thumzup to guide its Dogecoin mining and treasury expansion.

Thumzup Media Corporation has confirmed its first direct market purchase of Dogecoin. The firm acquired roughly 7.5 million DOGE for around $2 million. The average purchase price stood at $0.2665 per token, based on a September 17 SEC filing. This move marks the company’s entry into open-market Dogecoin accumulation.

This transaction aligns with Thumzup’s broader crypto strategy. In August, the firm raised $50 million through a stock offering. The capital was designated for digital asset investments and mining equipment expansion.

Dogecoin Now Central to Thumzup’s Crypto Portfolio

Dogecoin takes a more prominent role in Thumzup’s growing crypto treasury. Alongside DOGE, the company holds assets like Bitcoin, Ethereum, Solana, XRP, and Litecoin. The company began its crypto treasury initiative in January with a $1 million Bitcoin investment.

In July, Thumzup received board approval to expand its holdings to a potential $250 million across various cryptocurrencies. The move reflects a shift in the firm’s digital asset focus, with DOGE emerging as a key component.

Mining Expansion Through DogeHash Acquisition

Thumzup plans to acquire DogeHash, a Dogecoin mining operation. DogeHash currently operates 2,500 mining rigs. An additional 1,000 rigs are expected to be installed by the end of the year. This expansion aims to increase the firm’s mining capacity and strengthen its DOGE-related infrastructure.

The acquisition supports Thumzup’s longer-term strategy to control a share of Dogecoin’s mining power. It also reflects increased institutional involvement in the memecoin’s ecosystem.

Crypto Advisory Board Gains DOGE Specialists

To guide these initiatives, Thumzup has added two new advisors to its crypto board. Jordan Jefferson, CEO of DogeOS and co-founder of MyDoge wallet, joins the team. Alex Hoffman, Head of Ecosystem at DogeOS, also comes on board. Both bring experience in Dogecoin infrastructure and scaling technologies.

Their addition is expected to support the firm’s treasury expansion and mining roadmap. The company says its background aligns with its vision for building a self-sustaining DOGE ecosystem.

Industry Momentum and Institutional Activity Continue

Thumzup’s DOGE strategy mirrors a larger trend among companies increasing their Dogecoin exposure. CleanCore Solutions recently surpassed 500 million DOGE, moving toward a 1 billion target. Bit Origin has also disclosed plans to allocate a significant portion of its treasury to DOGE.

Market interest continues to build around the proposed REX-Osprey Dogecoin ETF. Approval is pending, and a launch could follow within days.