• Verb Technology is rebranding as TON Strategy Co. after a $558 million deal.
• The company will use most of the funds to build a major Toncoin treasury.
• Over 110 investors joined the private placement, led by Kingsway Capital.

Verb Technology is making a major move. The company, listed on Nasdaq as VERB, has raised $558 million through a private placement and plans to rebrand as TON Strategy Co. (TSC).

The deal includes the sale of about 58.7 million shares at $9.51 each, the same price as its market close on August 1. Once completed, most of the funds will go toward buying Toncoin ($TON), the digital currency that powers The Open Network, closely tied to Telegram.

This rebranding positions the company as the first public firm focused on Toncoin reserves. The plan is to hold large amounts of $TON, earn staking rewards, and grow these holdings over time.

While this marks a big shift in strategy, the company’s current business operations won’t stop; they’re expected to expand alongside the new treasury model.

Also Read: Toncoin Price Surges: Will TON Hit $8.24 Again Soon?

Top Investors Back Strategy Shift

The private placement drew strong interest. Kingsway Capital led the round, and more than 110 institutional and crypto investors came on board. These included well-known names like Blockchain.com, Vy Capital, Ribbit Capital, Pantera, and Animoca. Founders from top crypto firms also backed the move, showing confidence in the company’s new direction.

With the deal comes a fresh leadership team. Manuel Stotz, the CEO of Kingsway Capital and also President of the TON Foundation, will become Executive Chairman.

Veronika Kapustina, a former advisor to the TON Foundation and ex-Morgan Stanley banker, steps in as CEO. Sarah Olsen, previously with JP Morgan, takes over as CFO. Peter Smith, CEO of Blockchain.com, joins as a Special Advisor. Together, they bring a solid mix of crypto and finance experience.

Toncoin’s Role in Telegram Spurs Interest

Toncoin has become central to Telegram’s platform. It’s the only token used for Telegram Ads in many countries and supports mini apps, digital rewards, and tokenized assets.

Telegram Wallet, a self-custody tool built inside the app, recently launched in the U.S. for 87 million users. With over a billion global users, Telegram is a huge launchpad for Toncoin’s growth.

Once the deal closes, TSC is expected to hold around 5% of Toncoin’s circulating market value. About 77% of the capital raised will go straight into $TON.

Also, 36% of the company’s shares will be locked for six to twelve months. Verb’s stock will still trade as “VERB” on Nasdaq, but the new treasury model will take effect right after the deal wraps up on August 7, 2025.

Also Read: Toncoin (TON) breaks resistance; market signals push toward $4.00 level