• PayPay purchases 40% of Binance Japan to integrate crypto trading in digital payments.
• The venture has a goal of Japan-wide expansion and modernising the country’s financial system with Web3 technology.
• The deal cements Japan’s role as a major player in the burgeoning digital finance scene of Asia.

Binance and PayPay, an affiliate of the Softbank Group, which offers mobile payment systems to its massive user base in Japan, collaborated to make significant differences in the upcoming Japanese digital finance business. In September 2025 established an equity-method joint venture with the crypto exchange via the result of a 40% purchase of Binance Japan.

The two entities are strategizing to release hybrid offerings, which will enable the Binance buyers to purchase and offer cryptos with paypal funds. This partnership will join the well established trading paradigm of Binance with the enormous market in Japan of tradable payment rights.

PayPay’s Shift Toward Digital Finance Gains Momentum with Binance Partnership

This acquisition marks the most recent change in the transformation PayPay experienced when shifting into a digital finance firm instead of a mobile payment service PayPay remarked. The company stated that it aims at bringing the strength of the new and contributing to finance system reform in Japan.

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One of the corporate officers at PayPay, Marcus Yanase, noted that the investment would indicate good synergies with its financial group companies. He indicated that the international experience of Binance Japan would make it more convenient and safe to the people who dealt with crypto assets.

According to general manager of Binance Japan, Takeshi Chino, the joint venture most certainly will contribute to making Web 3 more available in Japan. Combining the giant volumes of PayPay users with Binance cutting edge, which provides a reliable and smooth transfer of digital assets.

PayPay’s Growth Fuels Binance Partnership in Japan’s Fintech Boom

PayPay was developed in 2018 by Softbank and it is the largest digital payment service in Japan. By July 2025, the service already served more than 70 million subscribers, which indicates that the service has penetrated the country.

Source: PayPay

The $380 million advances with PayPay by 2024, and 36% upsurge is predicted in 2013. In comparison, the growth in the normal bank-transfer volume was a paltry 7.5% over the same time.

PayPay is also seeking global growth. In September, the company entered South Korea with its payment services. It has also submitted applications with the U.S. Securities and exchange commission confidentially to list the American depositary shares in a U.S stock exchange. Public offering information is yet to be decided, based on the situation in the market.

The acquisition was made when the native currency of Binance (BNB) gained innovative popularity and ranked as the third most popular in the world on market value. The analysts claim that both the companies are timed correctly. 

By this partnership, Binance will become a presence in the Japanese market, and PayPay will be able to support the propagation of their service as their vision, not payment business.

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