• Polymarket partners with PrizePicks to offer event contracts on predictions markets, expanding its reach in the US.
• The partnership allows PrizePicks customers to purchase event-related contracts, including those related to entertainment or cultural moments.
• Both companies are taking a cautious approach to prediction markets, prioritizing regulatory compliance and fairness.

Polymarket has teamed up with the fantasy sports app PrizePicks to provide event contracts on predictions markets from the latter’s offering. This partnership will allow customers of PrizePicks to purchase event-related contracts, such as those related to the entertainment or a cultural moment. The partnership comes as Polymarket is planning to restart its operations in the US later this month.

Expanding Reach

The​‍​‌‍​‍‌​‍​‌‍​‍‌ partnership step is a well-planned move for the two companies because they are able to get new markets and customer bases now. Mike Ybarra, the PrizePicks CEO, said that due to the partnership, the company would be able to reach new customers and launch in new states. This is an enormous occasion for the company to go beyond its business and deliver new products to the ​‍​‌‍​‍‌​‍​‌‍​‍‌customers.

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Regulatory Compliance

PrizePicks is a Futures Commission Merchant (FCM) registered by the National Futures Association (NFA), and it can offer CFTC-permitted derivatives contracts through its partnerships with exchanges that are regulated at the federal level. Polymarket is also preparing for its U.S. relaunch by purchasing QCX, which is a licensed derivatives exchange and a clearinghouse. Both these moves towards regulatory compliance are a major milestone for the two companies.

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Growing Prediction Markets

In the US, prediction markets are going to be a significant growth area, especially with the sports betting industry being multi-billion-dollar already. The partnership deal between Polymarket and PrizePicks talks about the growing interest of people in prediction markets. Besides, DraftKings is also considering venturing into this field.

Addressing Concerns

Mike Ybarra, CEO of PrizePicks, spoke out about the issue of agents allowing betting on manipulated events and said that their company would proceed with prediction markets cautiously. They will curate the content to ensure that everyone has equal access and that it’s fair. Taking such a cautious step forward indicates that the industry is moving in the right direction.

The link-up between Polymarket and PrizePicks is a major upward turn for the prediction markets area. In addition to the regulatory compliance and the cautious approach, the two companies are in a perfect position to take advantage of the increasing interest in prediction markets. It will be interesting to see how other companies will react to this trend as the sector continues to ​‍​‌‍​‍‌​‍​‌‍​‍‌evolve.

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