eToro Group Ltd. has stated that it will launch tokenized versions of US-listed stocks on the Ethereum blockchain. The trading platform will deploy the assets as ERC20 tokens, allowing users to trade them 24/5 and transfer holdings between eToro digital wallets.
CEO Yoni Assia said the move represents a major step in the evolution of real-world asset tokenization. “This is really the beginning of digital assets and tokenized real-world assets,” Assia stated during a company webinar. The firm did not reveal the launch date, although it noted that the first rollout will start in Europe.
The offering will include an initial list of 100 popular US stocks and exchange-traded funds (ETFs), with the ability to trade 24 hours a day, five days a week. Assets such as Apple, Alphabet, Nvidia, Coinbase Global, MicroStrategy, and Tesla are expected to be available.
The CEO added that 24/5 trading is already underway and expected to expand further throughout 2025 and 2026.
The trend is based on previous eToro ventures in asset digitization. In 2019, the platform launched blockchain versions of gold, silver, and fiat currencies backed by its acquisition of the token startup Firmo.
Combining traditional equity markets with decentralized finance, the company aims to focus on enabling the easy transfer of digital stock assets across crypto wallets. These digitized shares will remain convertible into their underlying assets on eToro.
According to Assia, tokenization reduces traditional market barriers and enhances accessibility. “Our goal is to tokenize every asset on eToro—starting with stocks,” he said. The company believes that unrestricted access to global markets can broaden financial inclusion and promote transparency.
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In addition to the tokenized stocks, eToro is also diversifying into futures trading. In collaboration with the CME group, the platform is offering spot-quoted futures with longer expiry dates and spot-based pricing. The contracts are available in select European regions.
According to Assia, the spot-quoted futures feature enables users to manage portfolios on their preferred schedules, especially during volatile or fast-moving market events. He noted that the goal is to give users more tools to respond in real-time to market shifts. The firm plans to scale access to these futures globally as part of its evolving strategy.
The plans follow similar actions taken by rivals. A platform like Robinhood has introduced tokenized securities to its European customers. However, the platform has faced backlash over its marketing strategy involving OpenAI, which OpenAI publicly clarified that it had no affiliation with the offering.
Conversely, the firm has also highlighted its regulatory compliance. The company cited new regulations like the MiCA framework in Europe and the Genius Act in the US, both of which are designed to legalize the status of digital assets.
eToro currently has more than 40 million users worldwide and a market cap near $5.2 billion following its NASDAQ listing earlier this year.
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