• World Liberty Financial will launch a debit card linked to USD1 and Apple Pay, plus a retail app.
• Co-founder Zak Folkman confirmed the company will not develop its own blockchain, remaining chain-agnostic.
• WLFI token has dropped 37% since launch, while the firm secured a partnership with South Korea’s Bithumb.

World Liberty Financial is preparing to roll out a debit card and a new retail application. Co-founder Zak Folkman confirmed during a fireside session at Korea Blockchain Week 2025 in Seoul that both products will debut “very soon.” Confirmed by an X post by Crypto Town Hall, the debit card will connect the project’s USD1 stablecoin and financial app directly to Apple Pay. According to Folkman, the move aims to expand user access to everyday payment options while linking digital assets with established platforms.

Retail Application to Blend Payments and Trading

The retail application is also expected to launch in the near future. Folkman described the service as a combination of Venmo and Robinhood. It is designed to merge Web2-style peer-to-peer payments with trading capabilities typically seen on brokerage platforms. World Liberty Financial views this integration as a way to broaden adoption of digital finance tools within a familiar interface.

The debit card and the retail app will operate together. Users will be able to transact in traditional settings while also accessing trading features through the same platform. This approach places the company among a small number of digital asset projects bridging payment systems with retail trading.

Folkman ruled out the possibility of introducing a proprietary blockchain. He stated that the company will remain chain-agnostic and does not intend to develop its own exchange or network. According to him, issuing a chain would contradict the project’s vision for a stablecoin and undermine its goal of maintaining compatibility across multiple platforms. He emphasized that World Liberty Financial intends to focus on products rather than infrastructure.

Market Performance of WLFI Token

World Liberty Financial launched in September 2024 with support from members of the Trump family. Since then, it has released its WLFI token and USD1 stablecoin. Despite early interest, WLFI has faced market pressure. The token has dropped 33.43% since its official launch on September 1, 2025. Coinmarketcap data shows that WLFI declined more than 5% in the past 24 hours, trading near $0.20. 

Folkman acknowledged the volatility but said that long-term product development remains the priority. Alongside the product announcements, the company signed a memorandum of understanding with Bithumb, one of South Korea’s largest cryptocurrency exchanges. The agreement outlines cooperation on future business opportunities. Both parties said they plan to work together as new services are developed.Source: CoinMarketCap