The new decentralized ecosystem is founded by Gameflip, a venture-backed technology company which operates a robust digital goods marketplace with millions of users. Gameflip is a corporation based in Silicon Valley, California, USA. The company is managed by gaming industry experts with decades of combined experience, and funded by top tier venture capital investors. Established in 2014, Gameflip has already been at the forefront addressing the largely unmet demand for liquidity for digital goods.