• Crypto.com partners with Universal Digital Inc. to manage secure institutional treasury operations through its OTC desk.
• The deal highlights the growing trust among public companies in using digital assets for liquidity management.
• A recent tie-up with Pineapple Financial adds further momentum to Crypto.com’s institutional expansion strategy.

Crypto.com has announced a new partnership with Universal Digital Inc., a Canadian-listed investment firm focused on digital asset expansion across North America and Asia.

The collaboration aims to advance Universal Digital’s treasury management strategy using Crypto.com’s institutional-grade over-the-counter (OTC) desk.

This OTC platform enables high-volume digital asset transactions with deep liquidity and precise execution while maintaining confidentiality. For companies like Universal Digital, it provides a secure route to manage digital assets outside public exchanges.

The move comes as more publicly traded firms begin integrating digital assets into their balance sheets to diversify holdings and align with the evolving global financial structure.

Eric Anziani, Crypto.com’s President and Chief Operating Officer, emphasized that the firm’s infrastructure allows corporate clients to operate securely and efficiently in digital markets.

Universal Digital’s CEO Chris Yeung noted that the partnership enhances the firm’s liquidity management capabilities and strengthens its long-term vision of sustainable shareholder value.

Crypto.com Strengthens Ties With Finance Firms

The collaboration reflects a broader shift toward institutional adoption of cryptocurrencies as part of modern treasury strategies.

Universal Digital’s use of Crypto.com’s OTC services marks a deliberate move to reinforce its balance sheet with digital assets, showcasing growing market confidence.

The OTC structure allows institutions to conduct large transactions discreetly, without affecting public order books or causing market volatility.

This model supports treasury diversification while maintaining operational security. As companies explore new methods of capital management, partnerships like this one demonstrate the practical role of blockchain in corporate finance.

Crypto.com has been expanding its institutional offerings over the past year, positioning itself as a reliable partner for regulated entities seeking digital asset exposure.

The collaboration with Universal Digital further cements its reputation as a bridge between traditional finance and blockchain-based ecosystems.

Expanding Institutional Ties with Pineapple Financial

This partnership follows another major institutional deal between Crypto.com and Pineapple Financial Inc., which recently initiated a $100 million Injective (INJ) digital asset treasury strategy.

Pineapple Financial, now the first public company to hold Injective’s native token, selected Crypto.com as its primary custody provider.

Through this agreement, Pineapple Financial leverages Crypto.com’s regulated custody platform to securely store and stake its INJ holdings, ensuring long-term yield generation.

The fintech firm’s first acquisition under the initiative totaled around $8.9 million in INJ, marking the start of its Injective Digital Asset Treasury program.

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